Top Tier Package
(The process timespan 2-4 months)
Top Tier Package
(The process timespan 2-4 months)
1.Research Stage
🗓️ Estimated time: 1-2 weeks
⏱ 20min – 2h
A Briefing session for redesigning a company brand and website:
- Establishes a clear understanding of the project’s goals and objectives and addresses the company’s current brand and website issues.
- Allows all stakeholders to provide input and feedback on the project and helps to establish a clear communication plan for the project ensuring that the project is executed efficiently and effectively.
Steps:
- Review the company’s current brand and website.
- Identify the project’s goals and objectives.
- Discuss target audience and their needs.
- Review budget and timeline for the project.
- Allow stakeholders to provide input and feedback.
- Establish a clear communication plan for the project.
⏱ 2h – 24h
Competitive and market research helps identify strengths, weaknesses, opportunities and threats.
Steps:
- Identify competitors by looking at similar products or services or targeting same customer base.
- Gather information about competitors and market through various sources.
- Analyze information to compare company’s strengths/weaknesses to competitors and identify market opportunities/threats.
Advantages of doing research:
- Gives a good idea of what is currently being offered in the market.
- Helps differentiate your business from competitors.
- Identifies target market, consumer needs and preferences, and industry trends.
- Serves as foundation for creating a new and effective business strategy for your company.
⏱ 1h – 4h
Heuristics are a set of general principles or guidelines that can be used to evaluate the usability and user-friendliness of a website.
It is crucial to go through a list of heuristics during the redesign process to check for errors and bad practices that may be negatively impacting the user experience.
Exemples of the issues that heuristics help to identify:
- Navigation problems
- Lack of feedback
- Confusing layout
- Inadequate error messages
- Unclear calls to action
📅 1 day – 7 days
It is essential to conduct user testing on the actual business website before starting the redesign process.
This allows us to gather valuable feedback from real users about their experience with the website and identify any issues or pain points that need to be addressed in the redesign.
User testing the actual website allows us to:
- Understand how users currently interact with the website
- Identify areas that need improvement.
- Gather feedback on the website’s usability and user-friendliness.
- Understand users’ needs and preferences.
- Identify any technical problems that need to be addressed.
Conclusion:
By conducting user testing before the redesign process, we can avoid making assumptions about what users want and need, and instead make data-driven decisions based on actual user feedback.
This information can then be used to inform the redesign process and ensure that the new website is tailored to the needs and preferences of the target audience.
This will ultimately lead to a more effective redesign that drives more business for your company.
📅 1 day – 2 days
Before moving forward with the second stage of redesigning a company’s website, which is prototyping low-fidelity wireframes, it is imperative that we reiterate what was discussed in the briefing and how it will be addressed, and present our findings and ideas.
The report will have the following points:
Reiterate the briefing session:
- Outlining the project’s goals and objectives.
- Reviewing the company’s current brand and website.
- Anchor our focus on the target audience and their needs.
- Reviewing budget and timeline for the project.
Presenting the results of the competitive and market research:
- Presenting the company’s competitors.
- Showing information about the market and industry trends.
- Explain the path we identified that can give as a competitive edge towards other companies.
Presenting the results of user testing:
- Showcase the feedback on the website’s usability and user-friendliness.
- Present areas that need improvement in relation with users’ needs and preferences.
- Explain any technical problems that need to be addressed.
Conclusion:
By presenting these findings and ideas, we can ensure that all stakeholders are on the same page and that the redesign process is tailored to meet the needs and preferences of the target audience.
This will ultimately lead to a more effective redesign that drives more business for the company.
2.Low-fidelity Stage
🗓️ Estimated time: 2-4 weeks
1 day
A low-fidelity prototype is an early version of a product or design that is used to test and explore concepts. It is often created quickly and with minimal effort, using inexpensive materials or digital tools.
Benefits:
- They are useful for testing and exploring concepts early in the design process.
- They allow designers to gather feedback on the overall concept, usability, and design direction before investing time and resources into a more polished version.
📅 1 day – 7 days
User testing on low-fidelity prototypes can provide valuable insights into how users interact with and perceive a layout or a feature.
The benefits of user testing on low-fidelity prototypes include:
- Identifying usability issues early in the design process before they become costly or time-consuming to fix.
- Gathering feedback on the overall concept and design direction.
- Understanding how users interact with the product or design and identifying areas of confusion or frustration.
- Improving the user experience by making design decisions based on user feedback.
- Identifying potential issues with accessibility and inclusivity.
- Prioritizing features and functionality based on user needs and feedback.
- Validate if the prototype meets the user’s expectations and requirements.
- Identifying potential issues with scalability.
- Saving time and resources by testing early and often, rather than waiting until a product is fully developed.
1 day
Low-fidelity iterations are an important aspect of the design process because they allow us to test and refine the design at an early stage, before significant time and resources have been invested.
The benefits of low-fidelity iterations include:
- We can make changes and improvements based on feedback and testing.
- It is an efficient way to validate assumptions and test hypotheses early on.
📅 1 day – 7 days
User testing with a smaller number of participants can be just as effective, if not more so, than testing with a larger group of users.
Why user testing with a smaller group of people can be more effective:
- More in-depth feedback: With a smaller group of participants, we can spend more time with each individual user and gather more detailed and in-depth feedback.
- More efficient: User testing with a smaller number of participants is more efficient, as it requires less time and resources to organize and execute the test, and also requires less data analysis.
- More specific feedback: User testing with a smaller number of participants can provide more specific feedback, as the smaller sample size allows the testers to focus on a specific target group and their needs.
- More accurate feedback: When testing with a smaller number of participants, it is more likely that the feedback will be accurate and actionable, as the sample size is not too big, which can lead to a more diverse range of feedback that can be harder to generalize.
📅 1 day – 5 days
- The process of creating the low-fidelity prototype began by applying best practices, good heuristics, and accessibility measures.
- User testing was conducted to gather information on how well the prototype met the needs and expectations of the target user group.
- The feedback from the user testing was used to iteratively improve the design of the prototype, fine-tuning it to the specific needs of the users.
- Client input was also obtained and incorporated into the design process, ensuring that the prototype met their needs and expectations as well.
Conclusion:
As a result of this thorough and comprehensive process, the low-fidelity prototype is now ready to be transformed into a high-fidelity prototype that will meet the needs of the target user group and the client.
3.High-fidelity Stage
🗓️ Estimated time: 2-4 weeks
📅 1 day – 3 days
Creating a high-fidelity prototype before development can provide many benefits such as:
Realistic representation: A high-fidelity prototype is a realistic representation of the final product, and it allows us to better test and evaluate the design and user experience before development begins.
Facilitate communication: A high-fidelity prototype can facilitate communication between designers, developers, stakeholders, and users, allowing for more effective collaboration and feedback.
- Help to validate the design: High-fidelity prototypes can help to validate the design by testing it with real users and gather feedback, which can help to avoid any major changes in the development phase.
📅 1 day – 7 days
The law of diminishing returns is a concept that states that as more of a resource (such as money, time, or effort) is invested into a project, the marginal return (or benefit) decreases.
In terms of user testing, this means that as more participants are added to a test, the additional insights gained from each additional participant decreases.
Conclusion:
Having all this in consideration we carefully consider the sample size for a user test, taking into account the research question, goals, budget, and diversity of the sample.
⏱ 8h – 24h
Attention to detail and fine-tuning with the vision of our clients are essential in our design process, we utilise the feedback and insights gained through user research and benchmark our results in relation with how well we:
- Improved usability.
- Met user and client needs.
- Enhanced the user experience.
- Identified and solved problems.
- Ensured accessibility and inclusivity.
📅 1 day – 5 days
The prototype was designed with the target user needs in mind, and was tested through five usability tests to ensure it met those needs effectively.
The report also includes information on how your input was incorporated into the design process, and concludes with the next steps for development.
Conclusion:
Through a combination of user research, usability testing, and client input, a high-fidelity prototype has been developed that effectively meets the needs of the target user group.
The prototype is now ready for the next stage of development.
4.Development Stage
🗓️ Estimated time: 4-6 weeks
📅 1 – 2 weeks
This stage is focused on creating a website that closely aligns with the designs and research that has been conducted beforehand and is crucial to ensure that it effectively meets the needs of the target user group and the client.
The development process takes in consideration the following aspects:
- The website needs to perform quickly and efficiently in order to provide a positive user experience, as users are less likely to stay on a slow-loading website.
- Security is also crucial for protecting sensitive user data and ensuring that the website is not vulnerable to hacking or other cyber attacks.
- Proper SEO optimization is important for ensuring that the website can be easily found by users through search engines.
- An easy-to-use client management system is important for allowing the client to easily make small modifications to the website, such as updating text information or images, without the need for extensive technical knowledge or assistance.
Conclusion:
All of these factors combined create a website that is well-designed, user-friendly, and easy to maintain, making it a valuable asset for both the client and the target user group.
📅 3 – 7 days
Usability testing on a developed website is important because it allows for the identification and resolution of any issues that may impact the user experience.
Problems solved with user testing can include:
- Navigation inconsistencies.
- Unclear information architecture.
- Overall design misalignments.
Conclusion:
Testing on a prototype can provide valuable insights, but it is limited in that it only represents a proposed design, rather than the final product.
Usability testing on a developed website allows for a more accurate assessment of the user experience and can lead to a more successful end product.
⏱ 1h – 24h
Understanding and discussing the client’s view on the project result is crucial in ensuring a successful handover. It allows for the final adjustments to be made in relation to the client’s expectations and needs, thus leading to a higher level of satisfaction for the client.
Ways in which final adjustments can benefit the project:
- It allows for any last-minute adjustments to be made before the project is handed over
- It can help to prevent misunderstandings or miscommunications that may occur during the handover process
- It can help to ensure that the final product is aligned with the client’s business goals and objectives.
📅 Up to 1 week
Clients have the option to choose professional website maintenance or take on the responsibility themselves.
Clients will receive:
- Full website access.
- All design assets in all the useful formats and sizes.
- A „how-to” design system ebook explaining the brand identity and how to use it.
- A „1 week all that you need to know” training.
Professional maintenance:
Depending on the scope of the project and the need of the clients a price will be discussed on this stage.
The benefits of choosing a pro maintenance plan include:
- Server & Domain included in the price. The benefits of the pro plan is that clients don’t have to stress about domain and server purchase, which for a non-technical can be confusing even though I will personally suggest where to buy them and what plan to choose.
- Avoid problems. The website will have a better well-being, and it will avoid future problems.
- Up-to-date. The website’s health can be monitored and improved to have the best performance and accessibility, making sure that it keeps up with the industry standards.
- Always secure. By having a professional maintaining the website, the client can ensure that the website is always up-to-date and secure.
- SEO and performance insights. Professional maintenance can also include additional features, such as website analytics and search engine optimization, to help the client understand how the website is performing and how it can be improved.
Self service maintenance plan:
Even if clients choose not to opt for professional maintenance, I am still available to assist with any problems or changes they may want to make. Prices for assistance can be discussed depending on the scope of the work.
Conclusion:
Having two options allows clients the flexibility to choose the option that best suits their needs and budget.
Free consultation!
Unlock your brand potential with a free call!
Unlock your brand potential with a free call!
Think of it like a free analysis of your brand and user experience! A professional evaluation of your visual brand assets and user experience can give you a whole new perspective, even if we don’t end up working together.
By allowing a professional to assess your current branding and user experience, you can gain valuable insights and tailored design solutions that can help you improve and evolve your visual identity, as well as user’s satisfaction, engagement and conversion.
I am offering you a great deal! You have nothing to lose, except maybe an outdated design and some unsatisfied users. 😉
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